The Power of Pets in Real Estate

There is no question that the real estate has long held a narrow-minded view of pets. According to traditional thinking, any time someone desired to sell their residential property, it really was best if they covered up all traces of any pet ownership. This meant hiding any toys, pet food, or even the pet themselves. However, the good news for pet owners is that the real estate business is definitely starting to soften up when it comes to home sellers and their beloved pets.

One of the reasons for why this shift in demographic attitude is occurring is simply due to the statistics: roughly 65 percent of households own a pet, which is nine points higher than in 1988. Moreover, over 80 percent of these pet owners will go so far as to consider their pet a member of the family.

Real estate experts are now finding new ways to address this pet love. One strategy they use is called the Pet Realty Network, which is a social platform for property owners to showcase their pets. It is currently sitting at 300 members strong, and they will pay annual dues of $30 to be included in this directory. Additionally, they all realize that societal attitudes have changed.

“Most of my real estate clients realize that the days of hiding a pet are over,” says Rhona Sutter, who is a realtor with Downing Frye Realty in Naples, Florida. “No, you still wouldn’t want a really large dog greeting a potential home buyer, but a pet-friendly real estate listing is a trendy advantage nowadays.”

Interestingly enough, there have even been several examples where a real estate firm will use marketing with a pet angle. One popular home showcase was of a $5 million listing from the perspective of a french bulldog named Rocco. Moreover, this isn’t the only instance of this happening.

Home builders are also joining in on this new pet trend as well. They will often build floor plans that will include built-in nooks for the pets to have a nice place to take a rest. There are even luxury condominiums that will often build pet parks for their residents. This is truly something that everyone wants to get in on, including such well-known real estate firms as Coldwell Banker. They recently joined forces with to start a national campaign called “Home’s Best Friend.”

If you are interested in proving to others that you are pet-friendly, there are several ways for you to do it. Consider the following:

You can do it through your networking.

Doing it through your networking simply means that you find fellow pet lovers, either through volunteering at an animal rescue or through joining a play group. Websites such as Pet Reality Network can help you find agents that love animals as much as you do!

You can accomplish it through asking the right questions.

You should ask the realtors about things to keep in mind regarding your pets and any property you are interested in. If there is a homeowners association, ask the realtor for a copy of their guidelines regarding pet ownership. Examine the property to see if it has significant outdoor space for your animals as well.

You can do it through the marketing of your properties.

If you as a realtor are interested in reaching out to pet owners for your potential clients, you need to market your properties for their pet appeal. You would do this by hosting events that are pet-friendly to your potential buyers. Such events as pet boutique gatherings, charity drives, and other gatherings are a good start. When you join these in tandem with newspaper advertisements and pet-themed real estate articles in magazines you definitely get an unbeatable combination!

When you are selling your real estate, don’t forget that pet owners can be considered as an untapped market. Do you want to sell more properties? Then you owe it to yourself to explore as many avenues as possible.

Presale Renovations One of the Newest Trends for 2020

As individuals buy their home and then, later on, decide to sell it, new trends are always constantly developing. One of the newest ones for 2020 would be called “Pre-Sale Renovations” Simply put, this is a practice where prospective sellers can still sell their home even if they are concerned about the renovations the home might need. One of the main problems with selling a home that needs a little extra TLC is that sellers simply either do not have the funds to put money into the property or they don’t want to take the risk. However, more and more brokerage firms are springing up that will help front you the money to pay for presale renovations. The beauty of these pre-sale renovation plans is that you can use the proceeds from the real estate sale to pay them back. However, there are many more advantages to this trend. Consider the following:

Ask any real estate professional, and they will tell you just how important it is to properly stage a property before you begin showing it. However, one small problem has always been that sellers were not allowed to make more than just decorative enhancements to their property while it was with a realty. If they wanted to do more than that, about the best a realtor could do was refer them to a contractor. However, the problem remained that the seller still had to dip into their own pockets in order to make improvements to their property. Times have changed for the better, though, because they now have the option of fixing and flipping their own home as long as they have built equity in the home.

Additionally, there are programs of this type that are done in-house, but there are also programs where a real estate will simply refer you to an independent contractor and simply collect on the price of the renovations once the home sells. Yes, it is very convenient, to say the least.

When a real estate firm offers this type of service, it can improve their business and make it more organized. This is because this is another tool that can be added to the real estate agent arsenal, empowering them and motivating them to get more houses sold. However, it also is good for the sellers the real estate agents are working with. Additionally, real estate agents love services like this because it empowers them. They are able to not only sell fully remodeled houses, but also houses that still need some work. Overall, it’s a win-win for everybody!

It isn’t just the real estate agent that will reap the rewards from this type of system. The individual selling their property will reap the rewards as well. First of all, the seller will often be able to find a buyer much quicker, simply because a fully remodeled is easier to sell. Moreover, sellers love this arrangement because they often can get a higher price for their property.

All in all, this is a great way for sellers to get more money for their property. Of course, it won’t work for everyone. If the cost of remodeling the home is higher than the equity the seller has in the property, a real estate company will often reject this arrangement. However, if you have more equity than the cost of your repairs, you should seriously look into this arrangement!