There is no question that the real estate has long held a narrow-minded view of pets. According to traditional thinking, any time someone desired to sell their residential property, it really was best if they covered up all traces of any pet ownership. This meant hiding any toys, pet food, or even the pet themselves. However, the good news for pet owners is that the real estate business is definitely starting to soften up when it comes to home sellers and their beloved pets.
One of the reasons for why this shift in demographic attitude is occurring is simply due to the statistics: roughly 65 percent of households own a pet, which is nine points higher than in 1988. Moreover, over 80 percent of these pet owners will go so far as to consider their pet a member of the family.
Real estate experts are now finding new ways to address this pet love. One strategy they use is called the Pet Realty Network, which is a social platform for property owners to showcase their pets. It is currently sitting at 300 members strong, and they will pay annual dues of $30 to be included in this directory. Additionally, they all realize that societal attitudes have changed.
“Most of my real estate clients realize that the days of hiding a pet are over,” says Rhona Sutter, who is a realtor with Downing Frye Realty in Naples, Florida. “No, you still wouldn’t want a really large dog greeting a potential home buyer, but a pet-friendly real estate listing is a trendy advantage nowadays.”
Interestingly enough, there have even been several examples where a real estate firm will use marketing with a pet angle. One popular home showcase was of a $5 million listing from the perspective of a french bulldog named Rocco. Moreover, this isn’t the only instance of this happening.
Home builders are also joining in on this new pet trend as well. They will often build floor plans that will include built-in nooks for the pets to have a nice place to take a rest. There are even luxury condominiums that will often build pet parks for their residents. This is truly something that everyone wants to get in on, including such well-known real estate firms as Coldwell Banker. They recently joined forces with AdoptaPet.com to start a national campaign called “Home’s Best Friend.”
If you are interested in proving to others that you are pet-friendly, there are several ways for you to do it. Consider the following:
You can do it through your networking.
Doing it through your networking simply means that you find fellow pet lovers, either through volunteering at an animal rescue or through joining a play group. Websites such as Pet Reality Network can help you find agents that love animals as much as you do!
You can accomplish it through asking the right questions.
You should ask the realtors about things to keep in mind regarding your pets and any property you are interested in. If there is a homeowners association, ask the realtor for a copy of their guidelines regarding pet ownership. Examine the property to see if it has significant outdoor space for your animals as well.
You can do it through the marketing of your properties.
If you as a realtor are interested in reaching out to pet owners for your potential clients, you need to market your properties for their pet appeal. You would do this by hosting events that are pet-friendly to your potential buyers. Such events as pet boutique gatherings, charity drives, and other gatherings are a good start. When you join these in tandem with newspaper advertisements and pet-themed real estate articles in magazines you definitely get an unbeatable combination!
When you are selling your real estate, don’t forget that pet owners can be considered as an untapped market. Do you want to sell more properties? Then you owe it to yourself to explore as many avenues as possible.